The paisanos

The Paisanos is a collective powerhouse of directors specializing in big, sweeping vignettes plus small moments of humanity and great big graphic design-driven fun. Lead director Juan “Fronti” Frontini worked for MTV’s headquarters for many years, which helps explain why rhythm and beat take center stage in their pieces. There’s a carefully-curated aesthetic to their work, built around stellar art direction and grounded, real-world details… which is to say, their campaigns look real but elevated. They’re known for music-driven momentum especially, and weaving in plenty of camera tricks, mixed-format “Easter Eggs,” and the occasional unexpected animated segment. Their collective brand experience includes Volkswagen, Ford, MTV, Coca-Cola and others. A well-oiled (and frankly hilarious) machine in person, they’re known for on-set experiences that are creative, collaborative and always memorable.